In its post, Amazon makes a mathematical plea for why most e-books should be priced at $9.99, instead of $14.99 or $19.99, given that they don't require printing, storage, or transportation.
It makes sense to me. I read 3-5 books a month. Most of them on Kindle. I do not buy overpriced books when I have a choice at under $9.99 and many at <$3.99
I agree that the author/publisher makes in volume what they lose in price per book.
(Photo by Steve Jurvetson via Wikimedia Commons)
Good enlightening article by Jillian D'Onfro at Business Insider:
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